The Resort-Wear Brand With Intention
GRAY XCV is a self-proclaimed oracle with a Taurus moon that inspires her to respond to the world's cultural climates with romance, poise, luxury, private getaway daydreams, and prophetic visions of escapism. Being accessible has become so much more important than exclusivity and secrecy. Society promotes the idea of putting yourself "out there", expressing all of life’s details. GRAY is taking back our privacy. The brand is an invite-only experience that says it's okay to be loud in our fashion with a visually appealing non-verbal creative broadcast. GRAY is the return of sophistication and seclusion. With a slogan such as Self-Care is the New Romance, this brand plans to redefine the the art of doing nothing and protecting your energy by romanticizing downtime, self-reflection, and self-individuation with enchanting and deeply personal zodiac sign motifs.